With less than a month to go before the 2018 FIFA World Cup, the anticipation is on the rise across the planet.

As the official timekeeper of the iconic football festival, Hublot has commenced its countdown in style, pulling in legends of the game as ambassadors and friends of the brand.

From Brazil’s most famous no.10 Pelé to heroic Italian coach Marcello Lippi, some of the biggest names to have featured on the world’s stage are helping elevating the brand’s sponsorship of the greatest footballing spectacle on earth.

From launching the $3,700 Big Bang Referee 2018 Fifa World Cup Russia timepiece — which will be used by the officials at the event in the summer — to the Match of Friendship, held in Dubai last month, the luxury Swiss watchmaker is ensuring this competition ticks along to the rhythm of time in harmony with the athletic prowess on the pitch.