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Athlete’s Wrist
Athlete’s Wrist
Words Thomas Billinghurst
March 28. 2018

Combining sports with watchmaking is an art unto itself. Here are some sporting connections to keep an eye on this season.

News
Words Thomas Billinghurst
March 28, 2018

Regardless of the discipline, for any athlete time is of the essence.

One half second too slow, too fast, and you don’t quite score the match-winning goal, touchdown or basket, cross the finish line first or make that all important catch.

It is inevitable then, that sporting tie-ups with watch brands and timepieces designed to cater for extreme sporting conditions are an important market sector.

From exploring the deep blue to celebrating the beautiful game, we’ve picked out three pieces that are game to go.

The Ulysee Nardin Diver Deep Dive is water resistant to 1,000m.
The Ulysee Nardin Diver Deep Dive is water resistant to 1,000m.

Drive to dive

Ulysse Nardin has created a new watch — the Diver Deep Dive — to accompany renowned free diver Fred Buyle into the depths of the oceans.

Buyle explores the oceans with a camera and gulp of air to bring us amazing images from the deep blue.

And Ulysse Nardin’s new sports watch is water resistant to 1,000m. “It’s great to be able to carry an object with you all the time that says so much about who you are,” says CEO Patrick Pruniaux.

Nafissatou Thiam holds the Belgian record for women’s heptathlon and women’s javelin
Nafissatou Thiam holds the Belgian record for women’s heptathlon and women’s javelin

Olympic timing

Belgium’s gold medal Olympian Nafi Thiam has joined the Richard Mille team — and the 23-year-old is the first woman to do so.

Often depicted with the black, yellow and red of her country’s flag draped around her shoulder, the heptathlete is now to be seen with a complicated Mille on her wrist.

The Rio 2016 gold medallist tweeted that she was, “excited to have such a great brand by [her] side on the way to Tokyo 2020”. She added that she’s run out of excuses for being late to training.

Never miss any of the action at the 2018 World Cup with Hublot’s official FIFA timepiece
Never miss any of the action at the 2018 World Cup with Hublot’s official FIFA timepiece

The Beautiful Watch

The FIFA World Cup usually throws out some mafrket coat-tail riding memorabilia. Some tacky. Some not so. Hublot's official FIFA watch is certainly not so.

The piece comes with the sort of bells and whistles — from goal alerts to player changes — that would make even official referees envious of the sort of technology on the wrist this smartwatch offers.

Limited to just 2,018 timepieces (see what they did there?), it comes in 32 different dials — inspired by the participating nation’s flags. And you can also get matching straps. 

You can read more about Hublot’s FIFA timepiece here.

Unveiling the new lime green TAG-sponsored Aston Martin Vantage
Unveiling the new lime green TAG-sponsored Aston Martin Vantage

Driving Ambition

Named as the official timekeeping partner of Aston Martin Racing recently, TAG Heuer will feature prominently on the British automotive marque’s Vantage GTE race cars when the FIA World Endurance Championship gets underway in May.

The two brands have already revealed the first collaborative timepieces of the partnership — which you can read about here.

Both timepieces are chronographs that draw their aesthetic inspiration from the hereditary racing lines and colours of the Aston Martins made famous by the James Bond espionage film franchise.  

Thomas Billinghurst
29 Articles | View All
 

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