Limited to 2,018 pieces, Hublot calls this 49mm smartwatch — with a 35.4mm AMOLED display — not just the official FIFA watch, but also the football watch.

Well, it certainly ups the game with an “emblematic architecture” cut out of titanium — the bezel, the six H-shaped screws, crown and the container are all made from the material, and the watch includes analogue-mode dial faces imbibed with the same aesthetics found on its automatic models.

Hublot has also added World Cup-specific content such as 32 dials inspired by the flags of the participating countries — matching straps are available. Moreover, the watch sends out alerts about match kick-off, player changes, yellow and red cards, goals and other stats.

Should you be a football fan but hesitant about jumping on the smartwatch bandwagon, Hublot says the Big Bang Referee 2018 FIFA World Cup Russia “is certainly a connected watch, but it is first and foremost a Hublot watch”.