Luxury Swiss watchmaker creates cinematic dream team with four Hollywood superstars who will feature in the Maison’s ads.
Breitling recently announced the members of the first Breitling Cinema Squads. Breitling watches have always featured prominently on the wrsits of eminent actors throughout the ages, including Sean Connery as James Bond in Thunderball in 1965 and more recently Leonardo DiCaprio in Blood Diamond in 2006.
And now, with the new concept Squads, the revered Swiss watchmaker further cements its illustrious relationship with the cinematic world by signing up four outstanding actors to its first team: Brad Pitt, Charlize Theron, Adam Driver, and Daniel Wu.
The stars of the Silver Screen will be soon appearing in different squad combinations and settings as part of Breitling’s new advertising campaigns.
“At Breitling, we believe in the power of a team, the strength of a group, and the mutual identification of a common target, which ultimately leads to success,” says Georges Kern, the CEO of Breitling.
He adds, “We aim for authenticity, credibility, and honesty for our brand and our products, as well as in our interactions with our clients. The same applies for each of the squads. We are going to launch several of them, from sports to the arts, covering different areas of activity linked to our thematic worlds: air, sea, and land.
“Our squad members – world-famous or not – will be absolute masters in their respective fields. I am very much looking forward to seeing them soon, going on individual or shared challenges in one of the Breitling environments.”
“Our squad members – world-famous or not – will be absolute masters in their respective fields."
Brad Pitt, one of the world’s best and most versatile actors, is also a successful film producer with his company Plan B Entertainment. In the past few years, Pitt has won an Academy Award as a producer of 12 Years a Slave, a film directed by Steve McQueen, and led a five-man tank crew in David Ayer’s World War Two epic Fury.
His next role is in James Gray’s Ad Astra, and he is also set to star in Quentin Tarantino’s Once Upon a Time in Hollywood alongside Leonardo DiCaprio.
Charlize Theron is an Academy Award–winning actress who has built a remarkable film career by taking on a wide variety of roles. She has created an impressive body of work that includes her Oscar and Golden Globe Award–winning portrayal of serial killer Aileen Wuornos in Monster. She also received Academy Award and Golden Globe Award nominations for her performance in North Country, and a Golden Globe Award nomination for Young Adult. Theron also has an impressive track record as a movie and television producer. She is the founder of the Charlize Theron Africa Outreach Project, a charitable organization dedicated to fighting the HIV crisis in sub-Saharan Africa.
Adam Driver most recently starred in Star Wars: The Last Jedi and Logan Lucky. He made his feature film debut in J. Edgar, and, in the years since, has established himself as one of America’s most versatile actors with performances in Silence, Frances Ha and Paterson, among others. Driver is a Juilliard School graduate and a former US Marine.
Daniel Wu is an American-born, Hong Kong–based actor, director, and producer who, since his film debut in 1998, has been featured in over 60 films. Since 2015, he has starred as Sunny in the popular AMC martial-arts drama series Into the Badlands, which he also produces.
The Oscar-nominated American actor joins the Swiss luxury watchmaker’s family.