American model and face of the Trésor collection introduces emerging generation to a reimagined classic in Berlin.
Omega is upping its Millenial game. Daughter of Cindy Crawford and model, Kaia Gerber was on show in all her youthful influencer exuberance last night at an extravagant Omega event in Berlin to capture the imagination of the millennial consumer and bring the women's Trésor collection to life.
Gerber, who has 3.3 million Instagram followers, was the focus of an evening laid on by Omega that hosted a ‘flying dinner’ and announced the release of three new jewellery pieces.
With more than a touch of industrial chic, the event was hosted by TV presenter Viviane Geppert, and was attended by a star line-up of guests, including German model Toni Garrn, actor Thore Schölermann, actresses Hannah Herzsprung and Jana Julie Kilka, swimmers Filippo Magnini and Pernille Blume.
The guest of honour for the evening was a star with her own unique take on luxury, and the face of the Trésor collection: Kaia Gerber.
For the Trésor event, the stark concrete interior of Berlin's Kraftwerk was transformed into a space filled with light, music and magic. As a straight path to the diamond-paved watches would have been a little too easy, the evening began with a pre-dinner challenge.
Guests entered the exhibition space through a specially constructed maze, with various rooms leading off to surreal fairy tale scenes, fun photo opportunities and all sorts of weird-yet-wonderful distractions.
Welcoming guests to the event, CEO and President Mr. Raynald Aeschlimann praised Omega’s watchmakers for their refreshing and original take on a classic timepiece, and spoke of Kaia Gerber's influence on the range.
“We're thrilled that Kaia is a part of the Omega family. It's impossible to imagine a more perfect face of Trésor. Her career has only just begun and already she has displayed an astonishing level of cheerfulness and maturity in the face of so much global attention,”
Gerber said she was elated to be the brand ambassador for the iconic women’s collection. “Like a lot of young women of my generation, I love the vintage look. Omega’s new watches have that classic style, but with very cool, modern touches,” she said.
“As a model I get to wear a lot of beautiful clothes, but I'm most comfortable in jeans and sneakers and what I love about these watches is how they go so well with both looks.”
The new Trésor collection offers a classic design with a modern edge. Each model is distinguished by its thin case, available in either 39 mm or 36 mm sizes.
In all models, diamond paving curves along each side of the case and a single diamond is set within the crown. A flower has also been added on each crown, created out of five Omega logos in red liquid ceramic.
The timepieces are notable for their transferred or embossed Roman numerals, which elegantly circle the dial. On each Trésor model, Omega has included a mirrored caseback with a patented ‘Her Time’ design.
In addition to the nine Trésor timepieces presented from the main collection in Berlin, Omega unveiled three new 36 mm jewellery pieces, especially for the occasion, which will be available in boutiques from October.
The pieces include a bold red Garnet model, a watch in Omega’s own 18K Canopus gold and a Trésor jewellery timepiece in blue aventurine.
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